Motivation is critical to the success of any company. A motivated employee will work harder, and better, than one who is unmotivated. And this doesn’t necessarily have anything to do with character. It doesn’t mean an unmotivated employee is intentionally slacking, it’s just that humans work better when they’re motivated. Motivation affects attitude, energy, creativity, and production. This is why good leaders motivate their people, and great leaders motivate people in the specific ways that work for each of them. Let me explain.

At the start of 2021, the Core Ventures team sat down and discussed ambitious plans, likely growth, and exciting opportunities for the coming year. Yet amidst all this dreaming, we could clearly see the gaps in our processes and the holes in our business that needed to be filled before we could actualize any of the things we wanted to do.

We were haunted by the common adage that goals without plans or action are merely dreams, and as an organization we made a hearty commitment to not succumb to this common pitfall.