by Trevor Lee

One company I work with built their whole business model on getting people together–in large groups. Two months ago the company was gaining traction and the future looked bright. Then Covid-19 hit. In the span of a week they went from having traction and momentum to having a business model that was irrelevant.

There were two important things that company didn’t do.

First, they didn’t complain. They did acknowledge what a huge blow it was and voice frustration and disappointment over the loss of momentum that had been built up, but they didn’t complain. Second, they didn’t give up. It would have been easy to look at the reality, toss up their hands, and sit back while the ship sank. But they didn’t.

Here are three things they did that are leading them to a hopeful future despite the odds.