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Motivation is critical to the success of any company. A motivated employee will work harder, and better, than one who is unmotivated. And this doesn’t necessarily have anything to do with character. It doesn’t mean an unmotivated employee is intentionally slacking, it’s just that humans work better when they’re motivated. Motivation affects attitude, energy, creativity, and production. This is why good leaders motivate their people, and great leaders motivate people in the specific ways that work for each of them. Let me explain.

It’s nauseating. I lose track of the times each week someone sends me an article, podcast, or book recommendation with a new productivity hack. It is the new buzz topic for entrepreneurs. Somehow thrown around more often than “pitch deck,” “vertical,” or “multiple.” Wake up early? Of course. Meditate? Duh. Exercise? Peloton seven days a week, hello! Or how about the varied approaches to mapping out the week? To-do list? Todoist. Calendar? Calend.ly. Project Management? Asana (well, at least till they go public and lose their “grit”). Or how about what we put in our bodies? Beverages? White tea. Food? Intermittent fasting, err… not eating. Drugs? Not going there.

I could go on and probably so could you. I appreciate the old souls out there committed to pen and paper. Although, even for the homely there is a wave of “productivity journals” taking over full of gratitude lists and top three this and that. It is no wonder the world is on fire. We’ve got so much junk to burn.