I hear it all the time. “How’s your business?” “I dunno man, we’ve just kinda plateaued.” Okay. “How’s your marriage?” “We’re really in a rut right now.” Hmm. “How’s that new project/initiative coming along?” “It’s pretty much stalled at this point.” Sure. The underlying assumption is that if things aren’t progressing, moving forward, or getting better then they are simply at a standstill, as good or bad as they were the day things quit moving forward. As if static is even an option. It’s not.
If your business isn’t growing, getting healthier, getting better then it is moving in the opposite direction. If your marriage isn’t getting stronger, more vibrant, with more intimacy then it is trending the other way. If that new project or initiative isn’t getting any traction then it is on its way to the junk pile. There’s no easy way to say it, if your business/marriage/initiative isn’t getting better it is getting worse.